Implementations of Stochastic CLV Models
A couple of days ago I finally made my implementations of some common stochastic models for non-contractual consumer relationships available under the Apache 2.0 Open Source license: http://code.google.com/p/clv-master-thesis/
The code provides methods for estimating the according model parameters (via maximum likelihood), for calculating the likelihood of defection as well as forecasting future transactions on an individual level for the following models:
- NBD, Ehrenberg 1959
- Pareto/NBD, Schmittlein et al., 1987
- BG/NBD, Fader et al., 2005
- CBG/NBD, Hoppe & Wagner, 2007
- CBG/CNBD-k, Platzer, 2008
Additionally, I found time to upload my slide deck with a high-level, hopefully-easy-to-digest summary of my master thesis to slideshare.net: http://www.slideshare.net/mplatzer/my-entry-to-the-dmef-clv-contest
