Not that I’ve got any business hanging out on online dating platforms, but OkCupid.com seems to be quite determined on finding a perfect match for you and they use quite some number crunching to improve their matches. I am lucky to be in a great relationship, so that I don’t need to rely on some algorithm to find me a partner, as this just feels a bit unnatural to do. Recommended reading, recommended listening (which I am actually a fan of), recommended (sex) partner for life,… strange strange world.
Anyhow, OkTrends is the official blog of OkCupid, and they publish super interesting statistics and findings on a regular base. This seems to be a good example of an online service which sees the data collection craze not as an end in itself, but rather to improve their user’s lifes and along that way also take some time aside to feed back valuable insights back to the global community.
Take these recent posts for example: The 4 Big Myths of Profile Pictures (with 870.000 Reads), Your Looks and Your Inbox, or The Case for an Older Woman (in my opinion the best written article so far). Besides providing single figures conveying strong revealing insights already (“2/3 of the messages sent by males go to the top 1/3 attractive women”), the blog authors heavily use visualizations (sometimes of the interactive kind) wisely to get their points across:
It helps if women display cleavage on their profile picture. It helps even more, the older they get:
Mature women that are dating online are more self-confident and happier with their lifes in general:
However, mature men rather prefer younger women, and quite often even go for the much much younger girls:
Quite revealing, I would say.
On a final remark on that topic: There is some great value in having bad dates, that sites like OkCupid are (probably?) not able to catch. These dates make it clear to you what you are really looking for, and are oftentimes also then the best stories to tell :-)